{
  "brand": "Unartificial",
  "website": "https://unartificial.onrender.com/",
  "description": "Unartificial is a conversation-driven AI show about AI news, tools, work, culture, business implications, and operator leverage.",
  "brand_type": "media brand / YouTube show",
  "public_positioning": "A human AI show for curious operators, founders, marketers, and builders.",
  "ownership_context": "Unartificial is operated as a standalone media brand connected to Circuit & Chisel.",
  "hosts": [
    {
      "name": "Louis Amira",
      "role": "Co-host",
      "description": "Co-host of Unartificial and co-founder and CEO of Circuit & Chisel."
    },
    {
      "name": "David Thomas Tao",
      "role": "Co-host",
      "description": "Co-host of Unartificial and media operator focused on audience, narrative, and editorial strategy."
    }
  ],
  "formats": [
    "Full YouTube episodes",
    "YouTube Shorts",
    "Weekly email briefing",
    "Episode index",
    "Paid clipping campaign"
  ],
  "target_audience": [
    "AI-curious operators",
    "Founders and builders",
    "Marketers and strategists",
    "Curious people tracking AI culture and work"
  ],
  "primary_topics": [
    "AI news",
    "AI tools",
    "AI infrastructure",
    "operator leverage",
    "founder workflows",
    "AI marketing",
    "media strategy",
    "AI culture"
  ],
  "newsletter_promise": "A weekly briefing with the three AI moves, stories, tools, or workflows worth knowing.",
  "external_profiles": {
    "youtube": "https://www.youtube.com/@Unartificial-Show/videos",
    "x": "https://x.com/Unartificial_RN"
  },
  "clipping_campaign": {
    "url": "https://unartificial.onrender.com/clip-artificial/",
    "campaign_name": "Unartificial Signal Bounty",
    "source_episode": "https://youtu.be/LX5O-NZfPNk",
    "target_platforms": ["YouTube Shorts", "X"]
  },
  "canonical_note": "The current public canonical URL is the temporary Vercel preview until the final DNR or custom domain is assigned.",
  "lastUpdated": "2026-06-09"
}